HeavenlyRx brings on former Kellogg’s VP Kathy Casey as Chief Customer Officer

HeavenlyRx Ltd. continues a strategy and string of hirings that appear to set them up as the industry leader in infused beverages, by announcing the appointment of Kathy Casey as Chief Customer Officer.

In this role, Casey would be responsible for HeavenlyRx’s global customer advocacy and commercial growth strategy.

Casey was most recently Vice President of Kellogg’s U.S. Channels, overseeing almost $2 billion in annual sales for the company’s Drug, Dollar, Club, and Discount channels.

“With depth of experience and results with blue-chip companies like Kellogg’s and Proctor & Gamble, Kathy has shown tremendous leadership and progressive business acumen throughout her career,” said HeavenlyRx Chief Executive Officer and Chairman Paul Norman. “We are excited about what Kathy brings to our team and valued customers as we expand our CBD offerings and grow into new segments.”

“Customer expectations and needs in wellness are changing rapidly and I couldn’t be happier to join HeavenlyRx, a company dedicated to bringing the best and highest quality CBD and Hemp products to market.” said Casey. “I am excited to join HeavenlyRx and its incredible leadership team. I look forward to enabling their accomplishments and leveraging an industry leading portfolio to positively impact our consumers’ wellness.”

In addition to the hiring of Casey, so far this summer HeavenlyRx has brought on former Pabst Blue Ribbon CFO, Bill Wolz, to serve as Chief Financial Officer, former VP of Sales at Kellogg’s, Michael Habib, as VP of Sales, and former Kellogg’s President, Paul Norman, as Chief Executive Officer.