Charlotte’s Web names former Pharmavite executive as Chief Customer Officer

Charlotte’s Web Holdings, Inc. announced the hiring of Tony True on Tuesday.

True leaves Pharmavite after two years, serving as Vice President of North American Sales and then as the Executive Vice President of Sales.

True joins Charlotte’s Web in the newly formed role of Chief Customer Officer.

Per a release, as Chief Customer Officer for Charlotte’s Web, True will lead the company’s sales strategy and forecasting, customer development and relationships, and retail execution. 

True was held senior positions with Kellogg Company, Pepsi Beverages Company, and McNeil Consumer Healthcare prior to his move to Pharmavite in April 2017.

“Tony’s three decades of sales leadership at both consumer product goods and healthcare companies is a valuable combination to support the Company’s next phase of growth,” said Deanie Elsner, CEO of Charlotte’s Web. “His appointment is a timely addition to our evolving leadership team, as we continue to bring in top-tier talent to further extend Charlotte’s Web’s leadership position in the market.”

Charlotte’s Web Chairman and Co-Founder Joel Stanley stated, “We’re very excited to have Tony join our Company. He is a natural fit for Charlotte’s Web as we continue to evolve and plan for global expansion. As the industry’s leading brand, we will benefit greatly from his sales leadership experience at world-class CPG and healthcare brands.”

True’s addition is one of several made by Charlotte’s Webthis year. With the passage of the farm bill, the legal clarification on hemp and CBD, and growth of the medical cannabis and hemp markets, Charlotte’s Web has grown swiftly over the last 18 months.

Elsner, who took over as CEO of the Company in April, previously served as President of Kellogg’s U.S. Snacks division. In addition, Charlotte’s Web announced earlier this year the addition of Stephen Lermer as Chief Operating Officer and Eugenio Mendez as Chief Growth Officer.