LOCAL PARTNERS | Dr. Alice Prince and Pathways United
Finding reliable, vetted consultants to work with is even further complicated in the cannabis space. Not only is there the occasional shady character to deal with, but finding an established company with a proven track record can be difficult as businesses are often slow to embrace change or understand the changing landscape of business and society.
Enter Pathways United, a St. Louis-based consultancy known for its dynamic and skilled leadership, operating since 2012. Greenway recently spoke to Pathways United founder Dr. Alice Prince about creating opportunities for Missouri cannabis businesses to lead the way forward.
Prince has over ten years in government contracting, 15 years in marketing and communications, and 5 years in small business consulting.
Current and past clients include the U.S. Department of Energy, Woodlawn Chapel, KW Greenville Central, Federation of Catholic Schools, Washington Office of Superintendent of Public Instruction, PG Church, and Vibrant Life.
Pathways United specializes in many of the areas cannabis businesses in Missouri are struggling to find resources, providing professional consulting services in public engagement and data analysis with a focus on diversity, racial equity, and inclusion. The team also caters to entrepreneurs and businesses seeking leadership development, diversity equity ideation, and inclusion strategies.
Prince says Pathways United is dedicated to amplifying the voices of small businesses and minority business enterprises.
“Pathways United is a full-service consultant agency,” Dr. Prince said. “The team takes a human-centered approach to help organizations innovate and grow. We use a holistic approach to model the commitment for continued professional growth, including leadership mindset, positive and solution-oriented strategies, and reflective thinking.”
Prince believes in constant elevation and growth through education, outreach, and community activism.
“The cannabis industry can help us amplify the voices of black and brown entrepreneurs by sponsoring events, television shows, community education workshops, and more,” Prince said. “We love to partner. Our staff is professional, engaging, and results-driven.”
Prince said Pathways United would love to be part of a holistic movement to better educate the public on the benefits of medical marijuana, decriminalizing medical marijuana, and the economic benefits of the cannabis industry.
Pathways United has multiple ways to support the growth of small businesses. Their team of experts can help market, brand, assist with community outreach, organize, obtain certifications, and most importantly, stay in compliance.
“I love to partner,” Prince said. “I love our community, and I believe there is so much good we can do together.”
Prince also produces and hosts Good Morning Saint Louis, which airs on KDNL Channel 11 every Saturday at 6:00 a.m.